What does it mean EPC?

EPC means Average gain per 100 clicks. It is a statistic info that describes the ability to turn clicks into commissions.

EPC it is used to compare different affiliate programs and also different advertising messages within each affiliate program.

The EPC is calculated by dividing the commission by the number of clicks required to generate that commission. Should not be confused in any way with the commission that is applied by each affiliate program.

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